Hypebeast -
1 Oct 2025 16:04

Chivas Regal has unveiled its most radical release to date: Crystalgold, a crystal-clear spirit filtered from matured Scotch whisky that's been stripped of the golden hue that has defined the category for centuries. Developed as a disruptive play designed to question how whisky is seen, served and consumed, Chivas Regal's latest expression has a lighter profile compared to traditional traditional whiskys and is being aimed at the earlier evening moments traditionally dominated by gins an...
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